"Unisex" means a fragrance isn't marketed specifically toward men or women — it's designed for anyone who likes how it smells. But honestly, the entire concept of gendered fragrance is mostly a marketing invention.
The History of Gendered Fragrance
Before the 20th century, everyone wore the same fragrances. Citrus, lavender, rose, oud, and amber were used by all genders for centuries. The idea of "men's cologne" vs. "women's perfume" was largely invented by marketing departments in the mid-1900s to sell more product by creating two separate markets.
What Makes a Fragrance "Masculine" or "Feminine"?
Marketing. That's essentially it. "Masculine" fragrances tend to emphasize woody, aromatic, and fresh notes. "Feminine" fragrances tend to feature floral, fruity, and powdery notes. But vanilla appears in both. So do musk, bergamot, sandalwood, and dozens of other ingredients. The lines are completely arbitrary.
Should You Wear a Unisex Fragrance?
Wear whatever smells good on you. Terre d'Hermès is marketed to men but many women love it. Chanel No. 5 is marketed to women but some men pull it off beautifully. Unisex fragrances like Le Labo Santal 33, Tom Ford Oud Wood, and MFK Baccarat Rouge 540 just skip the gendered marketing entirely.